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Tuesday, July 5, 2022

Market is the Beauty and Sales is the Beast

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Market is the Beauty and sales is the beast I often encountered in some of my friends asked: “sales” is not equivalent to “the market (marketing)”? What do they have differences? In the end is a key market, or sales matter? I am engaged in planning, marketing, marketing for many years, served real estate, sporting goods, consumer electronics and many other brands, I have been also thinking about these issues, here are some of my distinction between sales and market insights and thinking, bits broken, basically think of what to write where, are unable to make paper, but hope to marketing, sales, industry friends have some resonance. 1, the difference between marketing and sales is actually a long-term and short-term, points and surfaces, local and global, strategy and tactics, strategy and execution, the difference between the brains and limbs. 2, the market is sweet, is a commitment to each other, is the profound feelings of the truth; sale is a house, a luxury car, diamond ring is the same as pigeon eggs is to win the heart of hospitality. 3, Do the market is to do category, selling brands, to draw a beautiful cake; to do is to do product marketing, selling functional value, to be put in a pie full of meat or sugar. 4, good menu need to do market first, you can carefully planned in advance; read the menu needs a good sale, only live a good show. 5, the market is a ruler, sales is the pen. 6, the market focuses on dissemination of communication, establish a brand, so the market should be a good speaker; sales volume focuses on the promotion against competing products, making sales should benefit ax. 7, the market needs wise, to seek to count; sales need to punch 8, so the market’s sales do not often think to do tricks, the lack of execution; in sales markets are often impractical to do that is utopian. 9, the market is doing business, starting from the long-term development; to do is to sell the business, focusing on short-term effects. 10, small companies, companies are not formal guidance to sales personnel, the immediate interests of the chase; large companies, the formal market-oriented company, focusing on long-term strategy. 11, market considerations and development of long-term interests of enterprises, so willing to drop the Haier refrigerator in the early days; sales realization of short-term interests of enterprises, so the deer cannot find the milk powder contained melamine. 12, the sale is to make products “serves decent”, need to convince customers; the market is to make products “sell” and must conquer the consumer. 13, the market is grabbing the minds of consumers, the market often in a lot of money; competitors grabbing the share of sales, sales have been trying to earn. 14, the market in order to “brand market share and brand recognition, reputation, customer loyalty” as the measure; sales are “sales, that is, the amount of payment,” to measure, order, delivery; recovery of money is the last word. 15, market workers, the number of net interest spread, in theory, how many fish can be caught; sales workers concerned about the absence of flaws in the Internet, the actual number of fish to the boat. 16, the market is the Air Force **, bombing the ad looks spectacular, but not necessarily effective; sales are ground Marines, in close combat fight is the life and death. 17, no sales experience, people certainly do not market, and lacks of market awareness of people absolutely do not sell. 18, the market is beautiful, to lovely, seductive sense; sales are wild animals, to wolf full, aggressive. 19, need to ask in the end is the important thing is the market selling the importance of the development of an enterprise, the sales and marketing are two mutually indispensable wheels, If I had to point one has, I agree with the first market, after the sale. 20, the so-called marketing, marketing, first “camp” after “sell.”

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