Social media doesn’t just mean socializing and being personal. It has grown as the most vibrant branch of the media for mass and targeted communication. Social networking websites are potential resources to business expansion and success. Although regarded as a place for those looking for job at one point in time, LinkedIn has been recognized for its positive contributions in helping business owners garner customers. LinkedIn is a widely sought-after social media marketing website; it is a great business-focused tool which offers the opportunity to network with large number of people, and enables users to be part of groups and to participate in conversations of common interest. Big, medium and small companies benefit from this networking site. On the other hand, in order to gather the entire benefits provided by this tool, people should be aware of the correct way to use it, as well as the wrong way to use it. 10 strategies on how to benefit from the reputation of LinkedIn What strategies will ensure that you use LinkedIn to benefit you completely? What are the things you should not do on LinkedIn, so that you succeed in garnering potential customers?